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You probably heard about CMS and you may wonder what is people talking about? Well CMS stands for Content Management System which allow users to manage large amount of information inside an organization. Content Management help you to do the following tasks:
- Allow people to contribute and share data with the organization.
- Brings Security, only users with defined roles can access the data to write, read, edit, publicj etc
- Easy to find data, because it uses a database that manage the contents.
- Reduce duplicate content
- Improve communication between users
A website must have a balance between the aesthetic side and functional part to compete and capture a market share on the internet. This is a result of a well planned business strategy, marketing mix, and web content, structure and design that make it easy to find information on your different products and services.
Web site that is not accessible, with problems in the structure,design, and customer service generates the same doubts that an abandoned place; people will think twice before getting into.
There are 5 basic parameters you need to be aware and apply when planning your Web site:
1.Organized Content: People read 20% slower on a website than a printed page, so it is extremely important to prioritize and organize your information.
2.Readability: An appropriate contrast on text, images and backgrounds are important to increase readability. It also, increase brand awareness and credibility in your organization.
3.Persuasiveness: Web 2. 0 has made it easy to improve persuasion in your website through simulations, videos, tutorials and images.